Search Engine Optimisation
Alcove’s Approach to Search Engine Optimisation
Your website is your "presentation" to the world; it is your personal billboard. If you are running a business then you need to advertise your business / place your "billboard" so that it is visible to the Internet community.
There are 2 ways to promote (advertise) your site on the internet:
- Through organic search engines listing.
- By Search engine marketing campaigns.
SEO takes care of your organic search engines listing
- 85% of traffic/visitors come from top 3 search engines: Google, Yahoo & MSN!
- About 75% of visitors come from the first 10 listings in the search engines results
- Less than 20% of visitors are coming from the second 10 listings in the search engines results
- Less than 5% of visitors are coming from the first 10 listings in the search engines results
- The rest little percentage is coming from listings beyond 30
In today’s business environment, it’s essential to be ranked on top in search engines and have pay per click ad and marketing campaigns. These may require developing or redeveloping a web site in a manner that is user friendly and search engine friendly. Our goal is not just to increase the number of visitors to a site, but that these visitors are qualified prospects. And that an increase in a site's exposure also results in an increase in conversions. Our approach to SEO ensures:
- Each website is unique in representing a company and is different from the competition. The same remedy cannot be used to fix different problems.
- Nobody can guarantee top search engine rankings unless they own the search engine.
- We review each web site both manually and using various software tools, benchmarks and, depending on findings, advise a custom set of actions.
- We focus our optimisation technique on providing a reach and relevant content, correcting and adjusting all necessary components of a web page / site.
- We try to keep the design/appearance intact where possible.
- We advise web site owners to undertake a route of search engines marketing (SEM), subject to available budget.
- All proceedings are documented at each stage.
If you are looking for a larger presence on the Internet, Search engine optimization will help you target prospects actively looking for your products or services.
For further information or a service requirement/price quote, please contact us
